Meet TERA
At TERA, we build gear that keeps you in your element, no matter where the journey takes you. We believe that adventure should be seamless—whether you're trekking through remote landscapes, navigating bustling cities, or simply embracing the everyday. That’s why we design high-performance essentials that blend cutting-edge technology with rugged durability, so you stay comfortable, connected, and ready for whatever comes next.
Where Innovation Meets Adventure
TERA was founded by Jacob Kirstein, an aerospace engineer turned entrepreneur, and George, a world traveler and film marker who has captured some of the most breathtaking places on Earth. Together, we set out to create gear designed for real-world explorers—products that aren’t just well-made, but built to enhance the way you experience the world.
Stay In Your Element
Every TERA product is tested in the wild, on the road, and in the elements, ensuring that it meets the demands of those who refuse to stay still. From floating coolers and heated apparel to travel-ready essentials, our mission is simple: elevate your adventure, eliminate the hassle, and keep you in your element.
Meet
George
A filmmaker, marketer, and world traveler, George has spent years exploring the globe, telling stories, and discovering what makes great gear truly indispensable. His eye for detail and hands-on testing ensure that every TERA product isn’t just built for adventure—it’s built to perform when it matters most.
Meet
Jacob
From aerospace engineering to designing some of the most innovative outdoor gear on the market, Jacob brings a technical edge to TERA. His expertise in materials, design, and functionality ensures that every product is meticulously crafted to be as durable, reliable, and adventure-ready as the people who use them.
Whether you're conquering the unknown or just making the most of every day, TERA is here to keep you moving, exploring, and thriving—always in your element.