At Tera, we build gear that keeps you in your element. On the trail, in the city, or anywhere in between. Our high-performance essentials combine advanced technology with rugged durability.
Our Journey
Our journey began when Jacob, NASA engineer and Chapie founder, teamed up with filmmaker George to create gear that blends cutting-edge tech with rugged durability. We’re actively testing and designing products for trails, airports, beaches, and city streets—making sure TERA gear works as hard as you do. From float-cooled coolers to heated apparel and smart travel organizers, we’re just getting started—building gear that keeps you connected, comfortable, and always in your element. Looking ahead, we’re expanding into next‑generation modular systems, sustainable materials, and even smarter integrations that anticipate your needs. Because for us, the journey isn’t just outdoors—it’s into the future.
Our Path To Sustainability
Committing To Quality
We use 100% recycled materials where possible. We’re eliminating PFAS, cutting virgin plastics, and designing for end-of-life reuse. No green gloss—just long-term thinking.
Giving Back
We donate 1% of every sale to the National Park Foundation to help protect wildlife, restore trails, and keep our parks beautiful for future generations—so every purchase helps preserve the places you love to explore.
Next Steps
We aim to continue increasing our impact through impactful environmental projects, forging partnerships with conservation leaders, growing our support for preservation efforts, and designing our products with more recycled materials.
Meet The Founders
George
A filmmaker, marketer, and world traveler, George has spent years exploring the globe, telling stories, and discovering what makes great gear truly indispensable. His eye for detail and hands-on testing ensure that every TERA product isn’t just built for adventure—it’s built to perform when it matters most.
Jacob
From aerospace engineering to designing some of the most innovative outdoor gear on the market, Jacob brings a technical edge to TERA. His expertise in materials, design, and functionality ensures that every product is meticulously crafted to be as durable, reliable, and adventure-ready as the people who use them.
Whether you're conquering the unknown or just making the most of every day, TERA is here to keep you moving, exploring, and thriving—always in your element.